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Marc Jacobs taps into consumer-curated content for holiday campaign

December 7, 2011

 

By Rachel Lamb

Fashion house Marc Jacobs Intl. is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Saks prelaunches seasonal styles from Prada
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 2019 luxury spend expected to grow highest in UK
  10. Partnership with Vinitaly brings oenology to Orient Express
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