Multichannel
January 18, 2011
By Elizabeth Zelesny
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"c0f62dba7ce4ef34733abfbe0793ac30","s":"dd56b8c4ff1b5ac4"}
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