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Mobile

Mercedes-Benz targets New York Times affluent readers with CLS-Class line

June 15, 2011

 

mercedes-nyt-ad-185Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle. 

The company is running full-page ads within the New York Times mobile app that takes consumers to its mobile-optimized site. There, customers can learn more about the new vehicle and the package plans available.

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