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News briefs

Mercedes, Hermès, Armani and Nordstrom – News briefs

July 20, 2012

 

Today in luxury marketing:

Mercedes aims to oust BMW as top luxury brand
It is one of the most bitter battles in the American automotive marketplace, and it pits two of Germany’s luxury automakers in a grab for the brass ring.  But this year, Mercedes-Benz is betting it can topple rival BMW to become the best-selling luxury automotive brand in the world’s largest high-end market, MSNBC said.

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