Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

 

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

To read the entire article, please subscribe or