Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
{"ct":"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","iv":"d7d5253c7932bf9f7a7316a5b986e96a","s":"6b5fcbdd7f3bf4f6"}
Share your thoughts. Click here