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Michael Kors positions iPhone charger as fashion accessory

December 12, 2014

Michael Kors campaign image for Duracell Powermat kit Michael Kors campaign image for Duracell Powermat kit

 

By Sarah Jones

U.S. fashion label Michael Kors is appealing to the fashionista on-the-go with its promotions for its Duracell Powermat kit cell phone accessories.

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  1. Luxury growth at L’Oréal lags in Q1
  2. Annual report from Vestiaire Collective makes business case for circularity
  3. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  4. Rolls-Royce to debut bespoke commissions at Auto China 2024
  5. Ginori 1735 applies pastel twists to tableware staples
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Saks prelaunches seasonal styles from Prada
  8. LVMH, CFDA launch Earth Week video series
  9. Prada to produce next-gen spacesuits as NASA brings first woman to moon
  10. OOH marketing from Zegna uplifts legacy in Milan
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