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Michael Kors propels ecommerce via fan-inspired holiday blog

June 20, 2013

 

By Erin Shea

U.S. label Michael Kors is propelling ecommerce through a new fan-inspired digital campaign titled “What’s in your Kors?” that focuses on fashion accessories for certain holidays and allows consumers to shop selected items.

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. Kering rocked by 11pc sales dip in Q1
  5. Porsche named official electric vehicle of 2024 Met Gala
  6. Annual operating profits down 18pc at Valentino
  7. The RealReal ends Earth Month with in-store donation program
  8. Christofle opens pop-up showroom in West Hollywood
  9. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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