Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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3\/+nZSRBNuPLKwNALJfbYugd40DCH9zPKv4Bc2l4g7T2KhU4xeZxeJXZd6MNcC2rzKmJPM9jYqDJlBj5s3IrgcEmy8VZZceFkZuytRHPT9OD\/yZzAa074tO5NmeuXl0R4sxMP10+or9lkjOuAEHH4rljIoUK\/Di0+4agpJmpJLfiOwKY8hKk5gPnqFENmB\/8hUsd9slZirFTlZWTErLPkrkfe8rbgqzamTNfo9UhDgjrg0R29s\/BDA7fLittWREHe+GBNfQFI6ZAv\/c406FHy+1qS2+6iWizWAPFJ7pa\/LKYEzQ6ue\/V3WcmapREO03EO0v+A6vZC73lkyRlNEPhBBeLWR7sKEYSCYsLojpGB5RcQNmu\/QA5nN51F3ew6KJ0rnQzAKuqKBPsTLUAhf\/J\/y7HDTmu40lzk9QIKapRjmc0E0huYEKWM1g1oCkPaKjPu0lZZ1RxSGsYwBmsSMPeO+SR3LB+puWSbnHkqWP2PIHETEZKI7v\/58qSR3Uwf47gh5R4BkUqj6xODudtkRIA6NKfpp94DsxoI+XSO241kItn5rUf6pdDpMqDZO+U65e2enEWku4R9leHAFWOuzdwGwUtx\/lv4TFRUDHxBhmgX2CMISWfNMHL6qcCSMrRBOCer9UMJhwomooewbu7G1RGbjwggxRbLaDusR586HH0VjM6M2mETXYv54qFM2M6RvVf1Lu1UVN2piYL8Y0ZSwsRTqZX49B6jDuz+PIRPipaib7YA2fedrE0Z\/itQa93+UmYLU5J+09BaIa4gZn36KgB1KDJ1vltoTnEcAXBRREfYDwpyPEgv665XxEJDgnmRSCo85LDUjI3+JYrttFFdPu2UOBsdTPb6j62TvSVlAAEtEyQqy8pue8hQ5\/Ge7FNLreaj0ET2KedMah9ZZKRUZFrdMqyRs2YD7ZXtUXkvxeoAZX4ibkdPncL8vpP3onFHfs3COYvX\/8LX1uINoee5Ln4nZtAHjIPupzm7uL6J7iM1wl6fzY\/qupZO7vqr2UsWjH51teb2EAwpLZu0bPprzZby+45Wy+v1vUhMI+5tW3ttxTuttxINHh5xdzeEcanwgNNFoh6OLdDz58LiPLHlspnlGgtV8IpFqh2OH9fMo\/kRGhyCTCMiWRf7Xj0ydqTsAPZj9F5oJfs1\/WEdm1ZMnqo3rn0nPRVvCWhz2ZfmP9nlXPnfka5bhh8i99+uMG5StnSCG+6BtQ9g25aLnpnytGEdKRodFMN4Ax1y7qs0TzVI2pny5123Y0hRFA8+TeUt9Yh8h8z4oCvsQlP1SDjV3a4O8HHl9XepwY8NETGIdo343chqDJ4F2p1eVeinjSf5aOP5DRKcIhvxz3DgGZHgzsBJ88npWG1Uqfj+wxIAqMDMyLMC1x5Tx7Jy9QnGIq5ZjKxG1MBRFX1iHzZMAnq3S86RjDLFAREJzrJW7s0oE8Aj4EjpXN\/CqtidrV4cH00DWsiZ1QTCGgDl55BfOrLrmm8E4HcrFo1s0lQ0r5IlOqCI9IB84TRzhWONNNVwtoHNeYEf4+AtDXrbR7ri9L6P7p8cA8EnT9UAYoQDXRF8NGn7U+dyuXBPGIR9HtmVPryh5VUje2G0NY8o+fyVuydceDRW2wn3rKIDWSj4GnKZoShtAQR1rG\/qzN2cDN9qFUHWay6YEZVfPRSprn44Mp5NI006OrOWFIyTwVWLr9SeFH88awXJiS18MG+V8jgqZX5agA6sohE6uZiyjqXxix51ycFI7t5Zh4ndC1mxCwNE8nzDZI\/an\/KOEypAOre+mSeehtkwXe3gIvwzmQWspfI5LL09T0S\/6sRNPHH+gJrnwlv8fWmz\/SmsjdvgHsYesmXHOv9HoNImpBXbAxIaw97BX0QWl6swpQcbDKVXjJcB4erW\/3Oo\/MxjVjebUKe4MuLHXGNwxsWxyHzavJ3ffLrAHzvhYuKorov6snNSpFXItpUkcJrgpPB5KQyAOpzjxChzYBvfajxR6OpKyQpXzpxO+fPTO7dGcDjwFZ4q0MtBvxjqHcURwsxXcDD6MR0msIZ3UYBq3OxnuOyALcnrKblkNHFAIV0qqf\/lAHMLkxoZJb7yZm4TKQn\/ULLXnDpdakDduNrF56\/ENbVaKjlYbZ6tkeisdEz5KnC1BB7AkH8nHihhMDdVBnsvqnJtrh99e0H28OYksNlDonB\/1\/C\/2fb6bgCT003lPWDpP9N08Rhm+ZWdSUBGxkrRCUK2ImO65xFb6EmwaKOF2OJfd\/9+vf2hFFyDiwlj9oSWfRcr44WArLGnGEILN2Bm2bXG1shV0xB9SFE3DwZWYr5WfzCqTvdy7eR+0Rgp9BtHsc0lFpPWepc\/TqJdiivlHYzyM\/XaA9aq006JYGPGRBwPfk1KPahbbojfsVA4xfP8hug98tpt8pjhhNIfC9bEBWttNM4gIIO9hJ\/xnCF2zdPrC6\/JR0MWGtxVYdY1z3xi5vnlLG\/z\/pMcdF\/kWLmbSo3COM2L+fXNOLpJtyhacSjen6NxrRTvSQoApzmoegGf0BPY2DyqwacQetmqnDXmOvW9Z93koqQYVsEazKQuDKBTu5oqC0Jh\/XT0UjTWCuO2ovARtRE1mUkgspAbQoFrVY3IMpJ5v5whscuF6OOTfufb0Pr4sW2CdZXkUJPKkuZzECrNDgsDkNDgye5jJOVWpfCB48kndhysDlltpXeeB4b+sSAWH7njTRV6GBb3AP8+pDhBEFavtKFkHe27AlVvMF+vywefLrblNPuq7RGsM0c\/SjN5SPxY\/cwlVIXgTP9eo6F+BTryBOK9a3ktT2f3hVS\/6b0yzumZW94e\/qD1p1+g5yi8azkhnYMDoi\/GOuDq5KyT8cPikupw85lbW9Hs+0v5ZMfV2yiSyy5utKccoXXOJBpOOf9OnSSXzsvpORS1Gw9F7\/ZLmEQcFcLhA3o6ny0+NEOfvc1fr6SSGfZKEiKjLL+MYJ\/QqEBmqK5uX9nxqyDJlz45H9tX0G93ASlZ4lgu+AKbcEq2Lc2Rja+uqoyDc7E2bCW\/SZlDxuO8cnS6LdGYaL+r4aWwPgZ3SIphNw2BthGtjvQReW5HuUZuohko7UYF30kNL7bSTJVOnoXlIk1i4AiBPmzRc9NfPcE0O8nQ\/s19ZMleOOKYfmTz7rFjOUyqjjPTfxB92Y2cevuZEN1UHpRrQqvCidxVNZpDFT5EGRgEeMC163c87+jewogyYSroMGlNhsIG+FHmg5KN9XUVHqVJcpTURhTkZ78bIHVll4anv+hnoLAwSxDi1l7wvjTFkICY0cHQgb8q7LXxW4K2CAtQEH1Dt4fJRxxyP\/cavt\/ZrlZLyxpgG3pxFy3qlpUSbX6XHjLyQD96xhVSWssYSTDD2V2E4bVwad5rCpK0YvEGlM09qNbnD8nRnq5mC\/fzb\/0oKOu\/sP55ucdbJzuofx5H7FwzlangYCz\/tStGv6ekcBlm5W36wwmZMu2RVE5nczkfJ3nlfvujZGResI+5vrMkZqnuaWg9M6UPzky2TXxP6s1eHX\/4FYRjABWUTj2kmn9jnatxlgEexKEgt9\/Yu\/atcXLU+Nux7LF9T7CT\/gXAOHBiMJAPq\/918KPwP0xaI26vT2S8FnMWaS1YLRrz5XPKiVfwlgZLgUJYpp8PpNaa3qpx48SKjftoez20LxRYj2qzeqXqfWZdm3B1lDSzpNfHrzQHbIGS8icU\/uIWzvPb5rO\/PzgDi2U33UvyWK1CFKsB+MguF7TWWJ6AS62ohpqM8y3hcI1Kb1+MtCn+caIO7KB9Ztmhdp4ikZNmNLs5cZB1BQIUxulF1jl9LIr4pNhBxm7Cr6gcExqNryltb5jBCGgkcPN6+EISINqbotRfhXa3\/UGNjIqPZs5vi1+ylWS+ZAOYFozqwdiNnR222R9EbDa+TgG819ZmOwJV9zO37UW8MpOMvpWG3rnou36Sx36uO3mx9sC2OHGC+\/OP7dN35\/X\/znwloatd4+iatb9Zbvlpc0NHhYjoGCXYtIMZSm3QTUtqj9J6n9u6iWv32kWeYX7NSg9kHSjazJaipS8o5u8lSifPe3CZ7n9F7jAX8375UJT0IT4XwdK8fyp5Jt375DCz+dSrZPYJ7tRulXQsjU8yPORN2fw6OAOQtN7\/KCSerkNdzXf\/K4J4tAW9a1VJ+c\/vZnAHIOjufE8dkyGqzsgUxGXTD\/kVqVk5uiymwDTnQBJ8s7L\/V\/beBkUWpP78QaRm\/07AYUeoMbipmguEAGvwQo9yr\/4t2Sj3AaQQdfXy7TQg7dvCjPvQjKkP2KEOgUeFPOqw0qVyq6K6BPRIPkz3XJJ5SMNmL91aGyBwVBLUirMWbgiUXrhWqPN\/A3MtPZE3H6L8WH09v5zZfNelRwnXPhBL2JKPEFRe5fkyoSPMswsWXRlIizv1uuPnxpO0P9+5hlnsI54AhAilQ1w4fke+znMWPGgMy\/TAZbC0cGa4CHzaqsweHH3UNMd\/6hSbpvgWGF6wFQcmLBWCBn5D2Nro0TFgbtYt\/ZYQk3i6PxDKYk1mkRd4414+d\/zeySsatLySkoXotFGq9LEMLm0LS6J3HUPxp15t1D4JJFxZsOUial87F7sRkbBYkK5I8kamzoPE9By7OPI5lQqhrIH45FXlUEW26NNjiDUbCvX4TyBflG6QOnYfYaef4w+N9LiTjdeKSJ3SIEHrOQiHisVi9JvpOnd6zEzG9OM+gEUGPAYVpTbW2ZmAZmg4IM613GkBC\/9aBgilLPx\/1NBx+Lkc7SzslbRYYLtKccS1huXkVBzhClbLP8oCDu4IH+w4wD1kf39cFxrAhNP5NS+1VojgLC38D+IYZ3QpgayOEIgAToMHuyWr4k6XDcFG8HWDbYfVTKKsj35CJnbE+uL2Sw1VMolUptu+VbZCVbuKDJf8Qs5\/6nQ==","iv":"49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