Prada’s sister line, Miu Miu, released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.
The younger-geared brand tapped fashion photographer Bruce Weber to develop the Fall 2011 collection video. Miu Miu also created an animated Web book that highlights still images from the video set to the same soundtrack.
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","iv":"5a3b542259a7ebd213348b8a13d49e55","s":"ef74afaecda52bb8"}