Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"a67738374e3bf5d0ecd2a05ed87372e0","s":"17eed334474e10f4"}
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