Out of home
January 18, 2013
By Tricia Carr
NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.
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","iv":"299dad33f97987c5c245747afb55b45c","s":"761e3339ce1f4b7f"}
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