By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"9516e6c05bf64fb17aa04488eb6eba15","s":"13d7754cdef5148f"}