Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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