Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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