Internet
March 29, 2013
By Tricia Carr
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
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","iv":"4dbd325c780414d686de0afcc01791cf","s":"9c83b1dc8f300913"}
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