The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"2dc31698f09f152dff83d14d9f7805c0","s":"96121629c01b39cf"}