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Mulberry, Jean-Louis Scherrer, BMW and luxury ecommerce – News briefs

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October 24, 2012

Mulberry Bayswater handbag

Today in luxury marketing:

Mulberry: Not so hot in Asia
Shares in handbag maker Mulberry plunged by a quarter on Tuesday after it issued a profits warning, blaming slowing international sales, a planned rationalization of wholesale distribution and “a more challenging environment in Asia,” Financial Times reports.
Click here to read the entire story on Financial Times

Jean-Louis Scherrer sets watch license
French fashion house Jean-Louis Scherrer said it has concluded a license agreement with Brandecision for a line of fashion watches, according to WWD.
Click here to read the entire story on WWD

Acura, BMW and Cadillac eye Brazil’s luxury car market
Japan’s Honda Motor Co. said on Monday it plans to sell its Acura brand in Brazil beginning in 2015, making it the latest car maker to aim its luxury vehicle range at the country’s buoyant high-end consumer market, per Reuters.
Click here to read the entire story on Reuters

Luxury fashion brands cannot resist ecommerce
Luxury labels are changing a marketplace previously controlled by shops and growing multi-brand businesses must adapt, per The Guardian.
Click here to read the entire story on The Guardian

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