Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"a2d6f8e64c371f8ad491927a121aaf5c","s":"6bdad7d490ad6645"}
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