Out of home
May 20, 2013
By Erin Shea
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world's largest luxury markets.
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JBU1YFLXirs2a1z3Y6l9u9dv0VGllPkPS9Vs4SfcZgnjPTU+u9rumBwaZZzTY92aSOyVh7X1IoFMQ75aICiHPwfjoIstqJWkZpake4OoZ451FTb2pCVKnpdlikH05022SSL13xcXcyywjRZrWHFTMvo38lflv9oRUBYjFhinFlX9lQbPHTlGgQ9Fc372sX3oMRUoN\/w1U4MvHZMGoYdNpyT8iKYYHr5phBH2E9CaszmiRGwgQ3Q7+XSmM2xydPI1D5iAg+sGPRKCHijGBZYiploF5P6mL0105TYz+LDetd9ci8ICMRKV2ShKkWk3Icdx+32kT5xOwWr7q809v1hS9DA1+KJ59ZaK6wrQugFy2\/wOSGPFgEv8LJMuu4tPVONZBKBadJto7O5YB8QSPuzlQqiHHEWVGx6aHsFu1ma3GB06P6ZQyXMErB+4PT\/jBK67avPwZUGGjLkcgRgV2LgIZOFhLVbBEdN6Ch\/RfaULxC9p6P6bxubMNXmZnHviQadEiNF\/CzmF+M0agHVwKmqkQrDyRos+lemdP\/CauEQqQLuv1qXjxZ3mEcBf2WQ51o4Vyzebw8Jj2gheqD7EmkwQWoxTA\/74+S+ef4rl8khVF5z8M56FRmTg22r29gsD+qi\/81kjtx4LhFE4wcDaDcMZC+BUa7e06kdyPs1h3m2bHQpZSwVJ2Hlpp1\/G1OizavwNN+GrTFbmIK0f5JEwER+3uo0uE76rUfwCLFsOgPWh9E3pbYGUaQOPGdC8cntQd\/\/K\/aFpbsIw52jPt6b7AydG8S7rN93tbXYq5+jrYIFFL+GW8LuLTZMwnsbKUJhP3zZexBoOgTt5Po+EuAazEg63PIpAylZawkDGL11sW1SkRF5TTrAxm5cKP56HvzMdG9zbPvIN339VSqoz3TKgaqS4TCorxdrxjFF8dwu0qrDgVcL3IlGqU3N6qlcHy5EcYiH6WruTtbyTUFdRXurrgoQdK9uSdEWID3N9V7uYICbWaafXo5e07APhQNWlvT1Vo1qsxnzRlgBn2HPyNc0HejuWD1adprbGubzmK4q+kIed8jPkTMLKoeVr5zA83onJ5gfe+5dpvc+OdKWxyk0+aGfoQ8sONIoz6RRb8FShPgGhY0yjQ7pBegIMAPJt2YNrsEvG3TcwTJwqCdczXMm5boymGKuoN01XddUe0jnVgIkKnYyoruZKJjBtReLU1QOIwWhzvBYt+MtguDhnCj5sNZ7rj9R1lOCPapYqITG5moMhXarqkCsqnBcvWyCEHPq3vdCjHlaFnukyD0OICFLPg5h01HVDbNEMmwmmo5YtpxpOBc4eLSnZvi9+kC8Pft+sV1cLt\/uE0QCuNh\/P1X30J4AR1hjIMG6Y8z4e+mGvkdzEf+jo7hFf7AQhDKHGb6B2R5IeVv2WuO4O2Xg0rS6KE8ehkgyB6JoewRtLDqlHEf1Isfri8NIpJuUDk7LMUsVH5AY9U\/cIZq+uBgKm1WmL3vWQ782cVP+S40PGJzv7hIYo79Bd7KA5fVwX7F+OWqPX\/fgYD00O9TGoiythlELiUtSQ4bhn2lvEVpgs3QaXSSUHWz9HS9wkierFt9PuusgSWwX3Wl\/dtB44QoMe87FTWvud9u+7S5sfqTKtRHTrXsxjq1Ipw42hK43R6rmSzDcjDDy5uzkhrDLCDHB6WBIclZFIlVZCzhZSjeA90yKlJgQDMLuMeUjqcmx9gsRcx1k338360p4cBcc1+hVbMrAH7pidUh7rM8g7tGItZs9z9SyHwlGGVLi2gwuvVXNjtIQoa2zRSX0KlCmdCv7LYzwe\/r\/JPL18\/ZkUqEi363I\/fLgi8zKaTg2J8hE9khUeoVdDOECPrf\/0JmNMOGBnWtJWcDoMJ+4NEWeJXt5K4JeSBt75tyzXSLb9oHFKEKSiB6Z6U7aXJoOYFDqTZJnmF0zuOQ6evy\/7VicBWrk3Glerf9ARNtBHyBtsFEohyqopDohZM5Zth+gwYzY8M+xsHqw1C\/ZwQsVX7ni+oxBQrW41\/39+UbLd8GC\/sc4eZxxt08njRdKk9WixnNYvIc6Lnm67qn4ftAyxZONqVqAVVjaFsg7tpgILblHF2UvRXXZ1gYRhh2EO2s5JRTdaTvDS7fLjvw3C7mvT7PBT0Wey5nomesemJz\/J8R7jW4cN45w+9pzseTlqUo0\/xstAQJKccK9ObaEG2Ky2F2dWGZd\/qpl\/ffQ0VFh2MhLhbN50hx0pJpYB8Hjz\/fRjHaA+hYzMm0HeJQPEzBmqSJVH48W2mhfNeD9jlezJ17VAAUgBHrVx0KukGdApTE3C9uWp5qNO6uUqz4G5Pv28kLj9lrDR\/QxejgUKEiWemfK6lJF0HG2VOi44TSLpO\/bY8y4K04lbhYy2zd7xeqBDpvjTAu1Qca8hLQB3s0dBtifH14kaCKNqfZNdZpH5g2+QchL9\/XevxbMbxkZC6LIxOnr36Muv8vCADA\/C8+5gP\/5z2MJsjextxwPXOeQSMevcxp6lLtsN5wBaX2\/38at\/wQsmdvezgUQGOXgd2BJUzocFAjaunzmNcZ3+Z1G+zd8L9x7UNkDXPWagnuRPHZ7+0fhDDQ8gFIBCq6\/os0Tsz+Jtjm0plScP3pVa31nR+AqODFrmmpvVMN3sqVVBWTfybSNx0h5uZHd6vh0Z23vTg\/vh5BIjkOPijD2hwfKMql10jD7935xKiyE3Jjj5bWDrRQd8QPAKoEExIdyk\/+zK9s2hHQjF+jnHNoXRqZsPCSyY0CcK9lGtS07C0+N4djp77cd\/QnBv02gLcUWeKJg0PPWceAPMOz2JhU8CUcrN90iF9XQSMGJbU9+cyXIQV7eUPYcaUKMJ2VwI\/E0KY5LnGtoBdCD5OliolJKXHKNbwyRBIRaTWz55Es94lBbk0ZbUhABL0kucC2pWm7LIv4w7GYFJ1jvJwXh1\/3ck0Sjt7hnbsMPMsR1JDlCs9V8gEMZuDTAH4W4OtdP\/1ip1iCzZ4kP3\/t0RuJxemWRy7kK56vcR1va6DW8dEtBwJ4IVNfWoyfeFxZPqm8w+1VsV5kL43Dq\/IQjv3kbVuhcJ5V4XztEkDRL1FpnQVI4LFSzEOylUHNCP6KDy0CYKmyd1WzOC6BOpZn1cZZ29V2b4wsR2cwWG7NBLAPFpiVIZyOofYSaAUO4yXWIeRq6S+pXfU3fSY+SpJQ6BGjCt0irOyCdkjQRMKbOutNrdhxCG6\/c\/r2uw+nD19bYdThQ15EjCZhBiWQ2dIeZIJ+nwvr7FVQaYWfeMuElFDpWN6QV3cKYG7E1Y7GlH9b1b4nHNN5d3m8pSn8\/0oEPdRmrxgFVGtKVN5V8RA87vLLT0tQl0igUjS0qCksfMxNTAoarUZ+dVuLnvGHdIFMBeT4Qh+Hzj+spZPJgRVbpJlsfYpv3\/8l63sQOL\/M7epaOQX4f4EWN2914DEgE19J\/yExL2MGGWigDqlhrHGAGxJKRkXBszISWMXZiMDlwOOg0acpNEXZrmxkddVAA5H6PZzhU8GsZq6Cjq6CP6RuyQu+IGYJ7hTs6Uu3BGmUrrTD0+FJjafab6PjVwNXM9U9KcXHaHarnBAMDy4\/p8uZcWgZzJw2k1vxqRgpuqpfUcNUltvy7ovW\/dxfzrniNCkzGyJ7+e9XmLG2LksTPkzHFRQTumuFhs69r04gdg34DSgXOkdzQn7fFaPOZV1QgYdo0u8kge1fbFFJlIZ3THAUT\/TfQok2BEngI9n3lWK\/nUpx8EiBiUDngu6aahMUrCeQlLV7RjJUrYrTw4M8iiVPisdF4JyIVVP7qrUZiFmQBAzVNkKQ38Wt8R1nlvi2q5fWgzqRnSZVi3RONsFjWK6xG3OTOsazD4aPv1WuwoHKVBvPuS7e5UygnGc0qDyOm2o4iOJgyVBu0fddO+JM8M=","iv":"e4f1ad0915032c4f9742c89a3b010872","s":"1cd6bb9ca1df4f8a"}
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