Columns
November 8, 2011
By Angelo Biasi
As the mobile marketplace continues to experience staggering growth, there is a changing sentiment among content marketers that a do-it-yourself cross-platform application offering is a more viable option for return on investment than custom app development.
{"ct":"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","iv":"0b44c8128b4ff1b27c302cccf76037db","s":"5411677bc365ff9b"}
Share your thoughts. Click here