Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
Luxury shopping center Americana Manhasset recently used a rich mobile advertising campaign to bolster in-store traffic and sales with 1.75 million impressions.
One consistent bright spot in the sea of rough news is the outstanding performance of luxury marketers worldwide. Expect that trend to continue, bar some act of God or awful international incident.
Today in luxury marketing - Michael Kors' shares soar after strong Q3 results; Hilton's Waldorf-Astoria brand takes over USA's No. 1 hotel; J. Crew scores a Manolo collaboration for fall; Tory Burch stays private as Wall Street beckons.
Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing search results that are more relevant and useful.
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