January 24, 2012 – Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection

<style type="text/css"> body, p, td, b, strong, ul, ol {font-family: Verdana, Arial, sans-serif;font-size: 13px;color:#333333} a:link, a:visited, a:active {text-decoration:none;color:#1169AA;} a:hover {text-decoration:underline;} ul#sidebar { padding: 0px; } </style> <table id="container" width="800" border="0" align="center" cellpadding="1" cellspacing="0" bgcolor="#FFFFFF" style="border-collapse: collapse; border: 1px solid #000000;"> <tr> <td><table width="100%" border="0" cellspacing="0" cellpadding="7"> <tr> <td bgcolor="#F3F3F3"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 11px; color:#333333"><a href="https://www.luxurydaily.com/rss-feed/" target="_blank" style="text-decoration:none; color:#333333"><img src="https://www.mobilemarketer.com/img/newsletter/rss.gif" width="10" height="10" hspace="4" vspace="1" border="0" align="absmiddle"> RSS</a> | <a href="https://www.luxurydaily.com/advertise" target="_blank" style="text-decoration:none; color:#333333">Advertise with us</a> </span></td> <td align="right" bgcolor="#F3F3F3"><span style="font-family: Arial, Helvetica, sans-serif; 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font-size:10px; height:23px"> </form></td> </tr></table> <table width="260" border="0" cellspacing="0" cellpadding="8"> <tr> <td nowrap></td> </tr> </table> </td> </tr> </table></td> </tr></table></td> </tr> <tr><td align="left" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="5"><tr> <td width="100%" align="left" valign="top"> <table width="130" border="0" cellspacing="0" cellpadding="0" align="right"><tr> <td align="center"><span style="color: #9f9e9e; font-size:10px;">HEADLINES SPONSOR<br /></span> </td></tr></table> <h1 style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:25px; color:#EC1C27; font-weight:normal;">Today's headlines</h1><ul> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article1" rel="bookmark" title="Permanent Link to Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection">Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article2" rel="bookmark" title="Permanent Link to Ralph Lauren debuts second-generation mobile site">Ralph Lauren debuts second-generation mobile site</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article3" rel="bookmark" title="Permanent Link to Frette engages Chinese consumers through New Year campaign">Frette engages Chinese consumers through New Year campaign</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article4" rel="bookmark" title="Permanent Link to What role did mobile play in Google’s unexpected cost-per-click drop?">What role did mobile play in Google’s unexpected cost-per-click drop?</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article5" rel="bookmark" title="Permanent Link to Mobile Marketer’s Classic Guide to Mobile Advertising">Mobile Marketer’s Classic Guide to Mobile Advertising</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article6" rel="bookmark" title="Permanent Link to St. Regis, Jason Wu, Gilt Groupe and fashion week – News briefs">St. Regis, Jason Wu, Gilt Groupe and fashion week – News briefs</a></li> <li><a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px;" href="#article7" rel="bookmark" title="Permanent Link to How next-generation commerce platforms can work for luxury retailers">How next-generation commerce platforms can work for luxury retailers</a></li> </ul><table width="100%" border="0" cellspacing="0" cellpadding="0" bgcolor="#F3F3F3"> <tr> <td><img src="https://www.mobilemarketer.com/img/newsletter/spacer.gif" width="1" height="3" alt=""></td> </tr> </table><br /> <table width="100%" border="0" cellspacing="4" cellpadding="4"> <tr> <td colspan=2 style='padding:0in 0in 0in 0in'><a name="article1"></a> <p> <a style="font-size:13px; color:#FF0000; font-weight:normal;" href="https://www.luxurydaily.com/category/news/multichannel/"> Multichannel </a> <br> <a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:21px"href="https://www.luxurydaily.com/net-a-porter-to-host-global-events-for-the-debut-of-karl-lagerfelds-collection/">Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection</a> </p> </td> </tr><tr> <td valign=top> <div id=authorindex> <p style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px; padding:13px 0;"> By <a href="https://www.luxurydaily.com/author/kayla-hutzler/" title="Posts by Kayla Hutzler" rel="author">Kayla Hutzler</a> </p> </div></td><td valign="top"></tr><tr> <td valign=top><a href="https://www.luxurydaily.com/net-a-porter-to-host-global-events-for-the-debut-of-karl-lagerfelds-collection/"><img border="0" src="https://www.luxurydaily.com/wp-content/uploads/2012/01/Karls-party-1851.jpg" /></a></td><td valign="top">Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection. <p> <span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; color:#333333'> <a href="https://www.luxurydaily.com/net-a-porter-to-host-global-events-for-the-debut-of-karl-lagerfelds-collection/">Entire article</a> </td> </tr> </table><table width="100%" border="0" cellspacing="4" cellpadding="4"> <tr> <td colspan=2 style='padding:0in 0in 0in 0in'><a name="article1"></a> <p> <a style="font-size:13px; color:#FF0000; font-weight:normal;" href="https://www.luxurydaily.com/category/news/mobile-news/"> Mobile </a> <br> <a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:21px"href="https://www.luxurydaily.com/ralph-lauren-launches-second-generation-mobile-site/">Ralph Lauren debuts second-generation mobile site</a> </p> </td> </tr><tr> <td valign=top> <div id=authorindex> <p style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px; padding:13px 0;"> By <a href="https://www.luxurydaily.com/author/kayla-hutzler/" title="Posts by Kayla Hutzler" rel="author">Kayla Hutzler</a> </p> </div></td><td valign="top"></tr><tr> <td valign=top><a href="https://www.luxurydaily.com/ralph-lauren-launches-second-generation-mobile-site/"><img border="0" src="https://www.luxurydaily.com/wp-content/uploads/2012/01/ralph-lauren-mobile-site-ad-1851.png" /></a></td><td valign="top">Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos. <p> <span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; color:#333333'> <a href="https://www.luxurydaily.com/ralph-lauren-launches-second-generation-mobile-site/">Entire article</a> </td> </tr> </table><table width="100%" border="0" cellspacing="4" cellpadding="4"> <tr> <td colspan=2 style='padding:0in 0in 0in 0in'><a name="article1"></a> <p> <a style="font-size:13px; color:#FF0000; font-weight:normal;" href="https://www.luxurydaily.com/category/news/events/"> Events/causes </a> <br> <a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:21px"href="https://www.luxurydaily.com/frette-engages-chinese-consumers-through-new-year-campaign/">Frette engages Chinese consumers through New Year campaign</a> </p> </td> </tr><tr> <td valign=top> <div id=authorindex> <p style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px; padding:13px 0;"> By <a href="https://www.luxurydaily.com/author/kayla-hutzler/" title="Posts by Kayla Hutzler" rel="author">Kayla Hutzler</a> </p> </div></td><td valign="top"></tr><tr> <td valign=top><a href="https://www.luxurydaily.com/frette-engages-chinese-consumers-through-new-year-campaign/"><img border="0" src="https://www.luxurydaily.com/wp-content/uploads/2012/01/frette-email1.jpg" /></a></td><td valign="top">Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year. <p> <span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; color:#333333'> <a href="https://www.luxurydaily.com/frette-engages-chinese-consumers-through-new-year-campaign/">Entire article</a> </td> </tr> </table><table width="100%" border="0" cellspacing="4" cellpadding="4"> <tr> <td colspan=2 style='padding:0in 0in 0in 0in'><a name="article1"></a> <p> <a style="font-size:13px; color:#FF0000; font-weight:normal;" href="https://www.luxurydaily.com/category/news/mobile-news/"> Mobile </a> <br> <a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:21px"href="https://www.luxurydaily.com/what-role-did-mobile-play-in-googles-unexpected-cost-per-click-drop/">What role did mobile play in Google’s unexpected cost-per-click drop?</a> </p> </td> </tr><tr> <td valign=top> <div id=authorindex> <p style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px; padding:13px 0;"> By <a href="https://www.luxurydaily.com/author/chantal-tode/" title="Posts by Chantal Tode" rel="author">Chantal Tode</a> </p> </div></td><td valign="top"></tr><tr> <td valign=top><a href="https://www.luxurydaily.com/what-role-did-mobile-play-in-googles-unexpected-cost-per-click-drop/"><img border="0" src="https://www.luxurydaily.com/wp-content/uploads/2011/09/marc-jacobs-search-185.jpg" /></a></td><td valign="top">A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop. <p> <span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; color:#333333'> <a href="https://www.luxurydaily.com/what-role-did-mobile-play-in-googles-unexpected-cost-per-click-drop/">Entire article</a> </td> </tr> </table><table width="100%" border="0" cellspacing="4" cellpadding="4"> <tr> <td colspan=2 style='padding:0in 0in 0in 0in'><a name="article1"></a> <p> <a style="font-size:13px; color:#FF0000; font-weight:normal;" href="https://www.luxurydaily.com/category/opinion/classic-guides/"> Classic Guides </a> <br> <a style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:21px"href="https://www.luxurydaily.com/mobile-marketers-classic-guide-to-mobile-advertising/">Mobile Marketer’s Classic Guide to Mobile Advertising</a> </p> </td> </tr><tr> <td valign=top> <div id=authorindex> <p style="font-family:Verdana, Arial, Helvetica, sans-serif; font-size:13px; padding:13px 0;"> By <a href="https://www.luxurydaily.com/author/giselle-tsirulnik/" title="Posts by Giselle Tsirulnik" rel="author">Giselle Tsirulnik</a> </p> </div></td><td valign="top"></tr><tr> <td valign=top><a href="https://www.luxurydaily.com/mobile-marketers-classic-guide-to-mobile-advertising/"><img border="0" src="https://www.luxurydaily.com/wp-content/uploads/2012/01/mobile-advertising.jpg" /></a></td><td valign="top">Mobile Marketer's Classic Guide to Mobile Advertising offers expert advice and best practice to brands, agencies, publishers and retailers on how to create, deploy and measure mobile ad campaigns and programs. <p> <span style='font-size:10.0pt;font-family:"Verdana","sans-serif"; 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