Online retailer Gilt Groupe has partnered with Conde Nast's GQ magazine to build the hype surrounding its first perpetual inventory men's online store.
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand's best interests.
Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.
NEW YORK - Only 37 percent of consumers feel in control of their personal information when using mobile applications, according to a panel at the Mobile Marketing Forum 2011.
Mercedes-Benz is celebrating brand enthusiasts Gull Wing Group's 50th anniversary by helping them recreate a famous photo taken at their first meeting in Fort Point Park in San Francisco.
RSS
.jpg&contenttype=jpeg "sign up now!")