Louis Vuitton, Rolls-Royce, BMW and Prada understand that affluent consumers expect a premium user experience in return for the prices that they pay for luxury goods and are making sure that their Web sites are up-to-speed with availability and response time.
British automaker Aston Martin is looking to further develop itself as a global lifestyle brand and is using mobile to appeal to an international audience.
Luxury brands and retailers are preparing for the future by targeting young, affluent consumers with their marketing initiatives. But when it comes to luxury spending via mobile and online, what about the baby boomers?
Italian fashion house Oscar de la Renta has expanded the reach of its spring 2011 bridal collection by streaming it live on the brand’s Facebook page April 11.
Prada Group-owned apparel and accessories designer Miu Miu is using the launch of its first ecommerce site as another touch point for consumers to interact with the brand and buy products.
Italian fashion house Dolce & Gabbana is asking consumers and fans to design a T-shirt for Kylie Minogue’s latest nationwide tour to grow the relationship between the brand and consumers by letting them associate with the musician.
Today in luxury marketing - Prada taps China's haute market; Versace back in profit; Neiman Marcus reports March sales up nearly 9 pc as luxury retailers beat forecasts.
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