Luxury marketers took to Twitter during the first quarter of this year to engage consumers with behind-the-scenes news and links to digital branding such as Web sites, photos and videos.
Starwood Hotels & Resorts’ St. Regis Aspen Resort will debut a concept restaurant to its affluent guests that was established through an exclusive licensing agreement with American Express Publishing’s Food & Wine.
Luxury advertisers such as Restoration Hardware and Jenn-Air are using striking advertising images to leap off the pages of the May issue of Hearst’s Elle Décor, allowing affluent home brands to stand out among non-luxury placements.
Sephora is strengthening its position in the mobile space by not only revamping the company’s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
Today in luxury marketing - Joshua Schulman to head Bergdorf’s; China's government locked in battle over luxury tax; BMW fends off Audi for luxury-car lead with revamped 3-Series; Louis Vuitton Marc Jacobs Rizzoli coffee table book announced.
As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.
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