Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.
Condé Nast’s Vogue Paris introduced an English version of its Web site yesterday, which is expected to increase the visitors to its site without diverting traffic from its British and U.S. counterparts.
Bentley and Starwood’s St. Regis and The Luxury Collection Hotels & Resorts have entered into a global partnership that will allow the hotel chains to offer Bentley driving experiences to guests, giving the automaker a leg-up over competitors.
Skincare brand Kiehl’s is bolstering its corporate social responsibility effort while pushing a limited-edition collection via in-store and mobile promotions for Earth Day.
Today in luxury marketing - Taking the IPO plunge; Luxury retailers adapt to mobile age; Titanium $329,000 phone seeks watch-loving deep pockets; Challenges remain for luxury brands in India.
By moving many of our daily activities and processes to mobile platforms, we are teaching marketers and their developers and designers how we want an interface to work.
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