While much attention has been paid to the spending power and penchant for luxury goods among Chinese consumers, brands cannot assume that the same exact attitude and shopping habits exist across all Asian countries, according to findings from Agility Research.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
NEW YORK - Experiences are the root of a consumer’s interaction with a brand, therefore this interactive model must also turn inward to train and educate employees in a hands-on and informative manner.
NEW YORK – A Facebook executive at the 2015 Mobile: IAB Marketplace said the social networking site’s ability to track mobile users across devices and gauge advertiser return on investment points to the need for delivering relevant and accurately measured messages in an era of cross-screen consumption.
Luxury Daily's live news from April 1 - Prada draws “visual road trip” for Candy Kiss fragrance; New York Times crafts one-sentence ledes for Apple Watch app; Tesla scoops up climate awareness with Ben & Jerry’s; Luxury brands fool around on April Fools’ Day.
Today in luxury marketing - Chanel to launch ecommerce in 2016; In defense of Milan and the Italian new wave; Automakers profit from luxury models, North America, China; Fashion has much to gain from honest documentaries.
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