Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
Department store chain Barneys New York is easing the gifting process with an updated online registry that blends editorial with increased functionality.
LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.
The Fairmont Hotel Macdonald in Edmonton, Canada, is celebrating its centennial by inviting guests to visit the property April 25 with beloved artifacts or knickknacks taken from past stays.
British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.
Accessories dominated the advertising of the top luxury fashion houses in the April issue of Condé Nast-owned Tatler with many of the brands featuring handbags in their campaigns.
Luxury Daily's live news from April 17 - Chanel lets consumers choose “the one” via limited-edition N°5 packaging; Dolce & Gabbana ushers in spring with exclusive Japanese capsule collection; Armani updates Milan boutique to celebrate 40th anniversary; Diane von Furstenberg named Icon in The Time 100.
Today in luxury marketing - Nail brands evolve as growth slows; Blackstone secures $600M for Miami luxury mall; Ferragamo CEO: Japan may be "one of best markets" in 2015; Gisele Bündchen may not be off the runway just yet.
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.
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