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Luxury Daily, April 21, 2014 – Zegna places emphasis on footwear in new styling series

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April 21, 2014

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Today's headlines

Zegna places emphasis on footwear in new styling series
Holiday spending expectations exceeded by 24pc: report
Condé Nast creates momentum for Born Free Africa charity via print ads
Stuart Weitzman fosters enhanced customer service with interactive quiz
Bloomingdale’s inspires selfies with blogger beauty guide
Maserati diversifies content on mobile app to up engagement
Chloé embeds GIF imagery in email for eye catching appeal
Vacheron draws parallels to ballet at Tribeca Film Festival
Net-A-Porter, Audi, China and luxury watches – News briefs
3 rules by which to measure mobile creative
Inviting opinion pieces on luxury marketing

Internet Zegna places emphasis on footwear in new styling series
By Sarah Jones
	Italian menswear label Ermenegildo Zegna is pointing to a shoes-first dressing philosophy with a new ongoing styling feature. Entire article

Research Holiday spending expectations exceeded by 24pc: report
By Joe McCarthy
	Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center. Entire article

Print Condé Nast creates momentum for Born Free Africa charity via print ads
By Jen King
	Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa. Entire article

Internet Stuart Weitzman fosters enhanced customer service with interactive quiz
By Sarah Jones
	Footwear label Stuart Weitzman is giving its consumers digital personal attention through a shoppable quiz on its ecommerce site. Entire article

Internet Bloomingdale’s inspires selfies with blogger beauty guide
By Jen King
	Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring. Entire article

Mobile Maserati diversifies content on mobile app to up engagement
By Joe McCarthy
	Italian automaker Maserati has created a fluid mobile application for its Ghibli model filled with images and video that informs in an even-handed manner. Entire article

Internet Chloé embeds GIF imagery in email for eye catching appeal
By Sarah Jones
	French fashion label Chloé placed a moving image front-and-center in an email blast for its Baylee accessory collection to catch consumer attention. Entire article

Events/Causes Vacheron draws parallels to ballet at Tribeca Film Festival
By Jen King
	Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted April 19 at the Tribeca Film Festival in New York. Entire article

News briefs Net-A-Porter, Audi, China and luxury watches – News briefs
By Staff reports
	Today in luxury marketing - Net-A-Porter eyeing activewear; Audi expects to sell half million cars in China this year; Charges are said to be near over kickbacks in exports of luxury cars to China; Watches: make mine a small one. Entire article

Columns 3 rules by which to measure mobile creative
By a Luxury Daily columnist
	While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

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