Luxury brands have an opportunity to appeal to an increasingly relevant group of consumers known as the HENRYs, or High-Earners-Not-Yet-Rich, who have more spending power than the middle class and may eventually become wealthy in the future, according to a new report by Unity Marketing.Entire
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Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.Entire
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Alexander McQueen is reasserting the connection between dance and fashion with a new video in collaboration with French ballet dancer Marie-Agnès Gillot for AnOther Magazine.Entire
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Waldorf Astoria Hotels and Resorts is embarking on a year-long partnership with Harper's Bazaar to promote its 26 properties with immersive content.Entire
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British automaker Jaguar Land Rover is looking to score points with tennis enthusiasts as the official car of the Wimbledon Championships June 29 to July 12.Entire
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Dorchester Collection is reaching out to new mothers with a special package offering them a chance to relax and rejuvenate after having a baby.Entire
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Sotheby's Institute of Art is targeting culturally attuned readers of New York magazine's blog The Cut with a mobile effort for art courses in London and New York.Entire
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FLORENCE - On April 21, the Condé Nast International Luxury Conference kicked off with a welcome reception held at the Four Seasons Florence.Entire
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Luxury Daily's live news from April 21 - Kering Q1 group revenue up 11pc; WWRD, Jaguar measure progress in responsibility with global rankings; De Beers captures bridal emotions through modeled campaign; Sentient Jet spurs new membership with spring promotion.Entire
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Today in luxury marketing - Moschino named guest men’s brand at Pitti Uomo; Luxury consumer market gaining traction in Poland; Aston Martin looks at US factory sites for electric 4x4; China’s no longer the easy bet for foreign automakers.Entire
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In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.Entire
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