Wealthy consumers have more of an affinity for luxury brands that have a mobile application and depend on this interaction not only for solo purchases and research, but for information and assistance in brand stores, according to a study.
Italian fashion house Gucci is featuring popular Asian actress Li Bing Bing in an accessories campaign that it developed exclusively for the Chinese market.
Precision-cut crystal maker Swarovski is creating brand loyalists through its newest Facebook application that lets consumers virtually travel the world with its two recuring characters, Erika and Eliot.
Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.
British automaker Jaguar will bring two new forced-induction engines to the global market to expand its current line of vehicles, but experts are wondering whether less-powerful engines clash with its new mechanically-focused Alive campaign.
Maybourne Hotel Group’s Claridge’s hotel is partnering with famed Copenhagen restaurant Noma for a promotion intended to celebrate the London Olympics 2012.
Today in luxury marketing - Slowdown in China? Not for luxury brands; Five reasons why the Lamborghini Urus will be a worldwide hit; First looks: Helmut Lang’s new diffusion line; Saks opens first Lim shop-in-shop.
Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.
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