Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.
Approximately 60 percent of the nation's most affluent and young consumers are optimistic about their personal wealth, likely an indication that they will start to spend more, according to the March Mendelsohn Affluent Barometer.
Prada is creating a sense of mystery surrounding its latest campaign that features products from its spring/summer 2012 collections in digital drawings and animations that the Italian fashion label is sharing on a microsite and social media.
British automaker Bentley Motors updated its vehicle offerings on the Sports Car Challenge application to include its Bentley Continental GT V8 that allows iPad users to virtually test drive the model.
Wolf Appliances is looking to push its products and services to the front of consumers' minds with its newest multichannel campaign called The Wolf Cooking Credo via print and digital efforts.
Today in luxury marketing - PPR first-quarter sales up 15.4 percent; Isabel Marant designed a watch; Monica Bellucci is new face of Dolce & Gabbana; Virgin Atlantic out-swanks itself with new luxury suite.
We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven't solved our digital angst on the PC?
Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.
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