NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29.
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
NEW YORK – Luxury marketers disregard the broader marketplace at their own peril, according to the founder of the Shullman Research Center at the Luxury Insights Summit 2015 April 29.
NEW YORK – While retail has evolved with additional sales channels, the black book of client information has remained largely unchanged, according to an executive from Boston Retail Partners at the Luxury Insights Summit 2015 April 29.
NEW YORK – The idea of luxury changes depending on who you ask, but a few core pillars tend to emerge, according to a McCann Truth Central panel at the Luxury Insights Summit 2015 April 29.
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers' constantly evolving behavior and continual shift toward mobile.
Luxury Daily's live news from Apr. 29 - Piaget opens largest store in Paris as others turn to Miami; Feadship seeks photos from past consumers; Glashütte Original celebrates 250K guests at museum; The Langham time travels at tea time for anniversary.
Today in luxury marketing - Hermès outperforms luxury rivals in first quarter; Is "silver" the new black for luxury?; Apple faces luxury competition with Tag Heuer smartwatch coming in November; Miuccia Prada opens up to Italian Daily.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
RSS
