Italian fashion house Dolce & Gabbana has partnered with Kylie Minogue’s latest nationwide tour and is using the singer to push the brand via a mobile application.
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
The Fairmont Empress in Victoria, British Columbia, and The Fairmont hotel in Vancouver are giving guests Royal Wedding-inspired events and offerings throughout April.
MasterCard Advisors SpendingPulse reported a 16.1 percent increase in ecommerce in March 2011, explaining that high fuel prices could be the reason why luxury buyers are more inclined to buy online.
With Mother’s Day around the corner on May 8, luxury hotels are taking advantage of the marketing potential within the holiday to promote their spa packages.
Today in luxury marketing - Burberry, Prada open flagship store in luxury retail boom; Lexus concept suggests bolder styling is coming; Wealthy turn to social media for investment help.
I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.
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