A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
Google +1 News, Google's solution to the Facebook "like" epidemic, could potentially act as a ranking system for brands looking to increase their prominence on the search engine, but it will do little to help a brand's presence if consumers are not on board.
Today in luxury marketing - BMW to show plug-in concept in China; Star designer leaves Balmain fashion house; Manhattan luxury sales climb back, slowly; New study finds 25 pc of shopping conversations posted online while in-store.
While the two gorillas of the market have the potential to own mobile advertising, they both lack a compelling offer around the one key element that will define the winners of the mobile ad industry.
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