VERSAILLES, France – Digital channels offer brands fighting for a relatively small group of consumers the opportunity to appeal to new audiences, according to panelists at The New York Times International Luxury Conference on April 6.Entire
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VERSAILLES, France – Luxury goods are reliant on skilled craftsmanship, but talent cultivation has proved difficult in today’s culture as consumers readily move away from traditional artisan work.Entire
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Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena, staying ahead of trends and spearheading technological innovations.Entire
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Italian fashion label Dolce & Gabbana is bringing its Sicilian style to the world of appliances to celebrate the made in Italy tradition.Entire
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While mobile video has been a big focus over the past year, it has yet to reach its zenith as major players continue to up their game, such as Verizon taking a 24.5 percent stake in YouTube-focused entertainment company AwesomenessTV.Entire
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Luxury Daily's live news from April 7 - Chanel, LVMH most desirable fashion companies for millennials; Gucci ad banned by ASA for unhealthily thin model; Audi appeals to travelers with Vancouver airport placement; Harvey Nichols opens multilevel menswear destination.Entire
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Today in luxury marketing - Brioni to offer voluntary layoff to 140 employees; Is fashion ready for the AI revolution?; Jaguar Land Rover bucks China gloom; London luxury-apartment slump triggers 20pc bulk discounts.Entire
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.Entire
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