Conde Nast's British society magazine Tatler is partnering print and digital by incorporating an augmented reality jewelry feature to accompany its Web site relaunch and the release of its September issue.
Luxury retail conglomerate PPR announced a 7 percent revenue increase for the first half of 2011 that was mainly driven by emerging Asian markets and Internet shoppers, but luxury spending may soon be easing up.
Multichannel marketing has again proved to be the biggest driver in luxury consumer purchase, outweighing online, direct mail and in-store, according to findings from a recently-released Epsilon study.
The Internet is a crucial touch point for luxury brands as more consumers are shopping online than ever before, but many luxury brands have been slow to adapt.
Today in luxury marketing - Matthew Williamson launches diffusion line; Proenza Schouler bought by Rosen, Howard; Feds shut down 16 counterfeit Web sites; Benefit Cosmetics to open NYC flagship.
There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor's new clothes?
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