Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.
French fashion label Louis Vuitton has added to its Fall/Winter 2011 campaign with a new behind-the-scenes video that explains the inspiration underpinning the photo shoot.
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
Jewelry designer David Yurman is the latest luxury brand to use foursquare to interact with New York consumers as they check-in and out of famous landmarks to promote its Summer in the City collection.
Despite worry from investors following the Federal Reserve's announcement yesterday that did not include plans to cut interest rates further or advance economic growth, experts have reason to believe that the luxury industry will remain generally recession-proof.
Gamification in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.
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