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Luxury Daily, August 13, 2012 – Top 10 luxury brand social videos of H1

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August 13, 2012

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Today's headlines

Top 10 luxury brand social videos of H1
Inspirato execs detail mobile strategy
Ultimat Vodka unleashes 360-degree Find Balance campaign
Jaguar targets affluent males with Playboy auto weekend party
Ralph Lauren strengthens Olympics partnership via shareable video series
Flexjet chooses resort partnership to push end-of-summer service
Social media, Nordstrom, gold prices and Trump – News briefs
London Olympics’ “live” NBC coverage: Dead on arrival

Internet Top 10 luxury brand social videos of H1
By Tricia Carr
	Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals. Entire article

Mobile Inspirato execs detail mobile strategy
By Rachel Lamb
	Since affluent consumers are researching travel opportunities both on desktop computers and on mobile devices, luxury travel brands were some of the first to optimize for mobile. Therefore, they were the first marketers to nail the channel. Entire article

Multichannel Ultimat Vodka unleashes 360-degree Find Balance campaign
By Rachel Lamb
	Ultimat Vodka is portraying brand image and elevating awareness via multichannel efforts spanning print, geo-targeted digital ads, unconventional out-of-home marketing and sponsored events that encourage its core demographic to work less and play more. Entire article

Events / Causes Jaguar targets affluent males with Playboy auto weekend party
By Tricia Carr
	British automaker Jaguar is bolstering is presence at Pebble Beach Automotive Weekend by holding an exclusive event with Playboy magazine and debuting the 2013 XJL Ultimate in North America alongside sister brand Land Rover. Entire article

Internet Ralph Lauren strengthens Olympics partnership via shareable video series
By Rachel Lamb
	U.S. lifestyle brand Ralph Lauren is strengthening its Olympics affiliation through a social video series that features Team USA athletes speaking about determination, drive and focus during the Games. Entire article

Multichannel Flexjet chooses resort partnership to push end-of-summer service
By Tricia Carr
	Private aviation provider Flexjet is giving its owners exclusive offers under a partnership with Lake Austin Spa Resort in Austin, TX, that could stir up interest among locals for both Texas-based brands. Entire article

News briefs Social media, Nordstrom, gold prices and Trump – News briefs
By Staff reports
	Today in luxury marketing - Luxury brands and social media: Opportunity or trap?; Nordstrom profit slips, Rack shines; Faster, higher, stronger: Luxury pricing goes for gold; Pune to get a taste of Trump luxury. Entire article

Columns London Olympics’ “live” NBC coverage: Dead on arrival
By a Luxury Daily columnist
	Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp. Entire article

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