The first half of 2012 opened up the doors for luxury retailers, fashion labels, automakers and travel brands to engage with affluent consumers through Facebook, Twitter, Pinterest and YouTube.
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
U.S. label Michael Kors is hosting a mobile contest on the Instagram application during which users can flaunt their favorite brand watch for the chance to win a limited-edition timepiece.
Rolls-Royce Motor Cars debuted the Phantom Coupé Aviator Collection, an aviation-mirrored line inspired by founder Charles Stewart Rolls, at Pebble Beach Quail last week.
Fairmont Hotels & Resorts is celebrating 50,000 fans by giving a Facebook-exclusive offer of a complimentary night after two nights booked at one of its Bermuda properties.
Today in luxury marketing - La Prairie adding cellular power serum; Manhattan’s 15 Central Park West fuels ultra-luxury condo surge; Chinese give luxury goods a pass, go on holiday instead; Solar power allows luxury yachts to cruise in silence.
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