According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content.Entire
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Department store chain Saks Fifth Avenue is touting its exclusive launch of the Alaïa Paris Eau de Parfum through a digital campaign that takes consumers inside the fashion label's atelier.Entire
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Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.Entire
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British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.Entire
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Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.Entire
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Luxury lifestyle publication Robb Report is taking its wealth of knowledge to the skies with a travel experience in partnership with private jet tour company TCS World Travel.Entire
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Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.Entire
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Luxury Daily’s live news from Aug. 20 - Dior hides identity of representative in anticipatory teaser video; New York Times highlights women in new travel offerings; Audi sponsors polo's east coast open to reach affluent sports fans; British Vogue to celebrate centenary with BBC documentary series.Entire
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Today in luxury marketing - Ferragamo designs local items for new stores; Trump hotel goes up in Rio, but his views barely raise eyebrows in Brazil; John Varvatos debuts 23rd international store in San Diego; Next Mercedes-AMG C63 coupe offers more power for a price.Entire
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.Entire
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The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”Entire
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