Oscar de la Renta is boosting brand affinity, connectivity and online transactions through its new Web site that features unique social media interactivity, videos and exclusive content.
Jaguar Land Rover is taking a no-holds-barred approach to the marketing for the next-generation Range Rover, the first redesign of the model in 11 years, to outdo fellow SUV models from brands such as Mercedes-Benz, Porsche and soon Bentley.
Michael Kors is looking to drive affluent consumers in-store during one of the most hyped fashion nights of the year by hosting a karaoke contest at its new Madison Avenue store in New York.
Footwear label Jimmy Choo is showing consumers how to spruce up an outfit with items from its fall/winter 2012 collection in a digital shopping guide that was the subject of an email campaign.
Department store chain Nordstrom is offering a personalized mobile shopping experience in its new iPad application in a move that will likely help the brand distinguish itself on the platform.
American Express Publishing’s Food & Wine magazine is partnering with Royal Caribbean International cruise line to extend their lifestyle presence via a video series called The Art of Preparation.
Today in luxury marketing - Saks Inc. attracting new luxury consumers from around the world; Bentley previews Mulsanne convertible; Europe on the brink: The industry's prescription; Naomi Watts to dazzle as Diana thanks to Chopard.
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: "I can serve ads to phones based on their location!" But do you really understand the details?
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