The rumor mill has been churning out whisperings of designer Marc Jacobs moving from Louis Vuitton to LVMH sibling Christian Dior, making the industry wonder if the designer can do it all or if he is spreading himself too thin.
Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
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