Luxury Daily, August 25, 2011 – Brand loyalty highest in Gen X consumers: eMarketer

August 25, 2011

Today's headlines

Brand loyalty highest in Gen X consumers: eMarketer
Maserati, Fendi co-brand for exclusive car
Tag Heuer targets global audience with World Rugby sponsorship
Neiman Marcus leads luxury brand presence in mobile: study
Gilt Groupe ups the ante with Facebook-exclusive sales
Missoni, Oscar de la Renta and Zac Posen - News briefs
Inviting opinion pieces on luxury marketing
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Research Brand loyalty highest in Gen X consumers: eMarketer
By Rachel Lamb
	Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a study by eMarketer. Entire article

Advertising Maserati, Fendi co-brand for exclusive car
By Rachel Lamb
	High-end Italian automaker Maserati and apparel and accessories designer Fendi have teamed up to design an exclusive, limited-edition sports car called the Maserati GranCabrio Fendi. Entire article

Events/causes Tag Heuer targets global audience with World Rugby sponsorship
By Kayla Hutzler
	Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries. Entire article

Mobile Neiman Marcus leads luxury brand presence in mobile: study
By Kayla Hutzler
	Department stores, flash-sale sites and third-party retailers are leading the pack in terms of luxury retailers in mobile marketing, according to the L2 Think Tank Digital IQ Index. Entire article

Internet Gilt Groupe ups the ante with Facebook-exclusive sales
By Kayla Hutzler
	Luxury flash-sale site Gilt Groupe is bolstering its social media presence with a new Facebook-exclusive sales tab that will likely increase brand loyalty and the number of fans. Entire article

News briefs Missoni, Oscar de la Renta and Zac Posen - News briefs
By Staff reports
	Today in luxury marketing - Missoni is designing a luxury apartment complex in the Philippines; People spend $3,217 on average at Oscar de la Renta in New York. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Events Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
By Staff reports
	Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host. Entire article

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