Luxury brands and retailers including Chanel, Burberry, Harrods, Estee Lauder Co. and Oscar de la Renta have been aggressively pushing their cosmetics and fragrance lines as of late, which may be due to the state of the current economy.
American Express Publishing is expanding its widely-distributed yet exclusive Departures magazine with an added mobile application and ecommerce presence with exclusive deals.
The Four Seasons is keying in on wedding-planning fever to promote its Mountain Resorts Collection in an attempt to keep business steady until the skiing season begins.
British automaker Bentley is using email marketing, video and an initiative involving emerging artists to emphasize the brand’s history while demonstrating the modern features of the Bentley Continental GTC.
If anything, Steve Jobs will be remembered as the Edison of mobile: his numerous Apple products have impacted the work, home and play lives of hundreds of millions of consumers worldwide.
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