High-end jewelers including De Beers, Forevermark, Tacori and Boucheron have implemented augmented reality into their digital strategies, which changes the way consumers think about and buy products and the brand image, both online and in-store.
Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.
The Ritz-Carlton Hotel in Washington is tapping into a patriotic streak by offering a new presidential election-themed cocktail menu that pays homage to President Barack Obama and Republican presidential candidate Mitt Romney.
Ralph Lauren, David Yurman, Estée Lauder, Dom Pérignon, Audemars Piguet, Breitling and other luxury advertisers scored key placements in the inaugural print and online issues of status publication DuJour.
Private aviation provider PlaneClear is adding concierge services to its repertoire under a mutually-exclusive partnership with Carefree Lifestyle that could streamline flight and service bookings.
Marketers including Barneys New York, ClearJet, Four Seasons and Lugano Diamonds are illuminating their products through interactive advertisements in the September Robb Report iPad edition.
Today in luxury marketing - Luxury products lift L'Oreal profits; Qatar Luxury Group launches QELA, luxury brand and boutiques; Cucinelli profits hit by IPO costs; U.S. stocks nearly flat.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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