Luxury Daily, August 4, 2011 – Audi returns to traditional advertising with Emmy sponsorship

August 4, 2011

Today's headlines

Audi returns to traditional advertising with Emmy sponsorship
Starwood offers US Open giveaways to brand loyalists
BMW encourages sustainability discussion with worldwide press
Kenneth Cole uses multichannel fundraising to build Haiti wellness center
YCO uses iPad canvas to display luxury yacht collection
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Chanel, US retail stocks and Estee Lauder - News briefs

Television Audi returns to traditional advertising with Emmy sponsorship
By Kayla Hutzler
	German automaker Audi has returned to a more traditional advertising channel through a partnership with the Academy of Television Arts and Sciences. Entire article

Out-of-home Starwood offers US Open giveaways to brand loyalists
By Kayla Hutzler
	Starwood Hotel and Resorts is offering an incentive for its preferred guests to rack up membership points by staying at a property in August for access to the U.S. Open Tennis tournament. Entire article

Events/Causes BMW encourages sustainability discussion with worldwide press
By Rachel Lamb
	NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press. Entire article

Multichannel Kenneth Cole uses multichannel fundraising to build Haiti wellness center
By Kayla Hutzler
	Kenneth Cole is continuing its social corporate responsibility campaign, Awearness, through a partnership with Soles4Souls to raise funds for the construction of a community wellness center in Haiti. Entire article

Mobile YCO uses iPad canvas to display luxury yacht collection
By Rachel Lamb
	Luxury yacht company YCO is increasing vessel purchase, charter and management ease with the release of its first iPad application that displays yachts from companies worldwide. Entire article

Events Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
By Staff reports
	Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host. Entire article

News briefs Chanel, US retail stocks and Estee Lauder - News briefs
By Staff reports
	Today in luxury marketing - Chanel recalled a bunch of clothes that pose fire hazards; U.S. retail stocks sink lower. Entire article

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