Mixed reports on consumer satisfaction and the economy are confusing experts as to whether or not luxury marketers should expect a rebound — and how they should prepare for the future.
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
German automaker BMW is pushing its flagship 7 Series models with an interactive, engaging iAd where consumers can shake, tap and swipe their iPhones to explore the car.
Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.
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