The United States Supreme Court declined to hear Tiffany & Co.’s trademark infringement lawsuit against eBay to effectively place the onus of counterfeit enforcement on brands.
Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.
Gilt Groupe is eschewing the flash-sale format that has made it an ecommerce force with the launch next summer of a full-price men’s retail destination online.
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
Today in luxury marketing - Dior's grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW's Quandt Family vows to uphold commitment to automaker.
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
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